What is a sales funnel? A sales funnel is a series of steps through which you put each of your prospects. It is called a funnel because it is typically big on the entry end of the funnel, and smaller at the final point in the funnel.
Imagine a sales funnel that looks like this. Clickfunnels pricing
Imagine you are getting 10,000 visitors per month, and 50% of them choose to opt in to your list by accepting your free give away item.
Now you have 5000 people in your funnel. Let us assume that over time 10% of them buy your initial introductory product, an ebook you have priced for $27. Now you have 500 people who have bought your introductory product.
What is the purpose of your introductory product? It is to introduce your prospect to you. It is to give them a very low priced opportunity to get to know you. There is not a lot of risk associated with buying a $27 product, for the prospect. Certainly not like buying a $5000 product.
Now, what is going to happen with the people who have bought the $27 product? Some of them are going to like it, and some of them are going to dislike it. The ones who dislike it are going to stop buying from you. But the ones that do like it will buy more from you.
So now let’s imagine that you introduce a $47 product. Perhaps 20% of the buyers of the $27 product, or 100 people, will buy your $47 product. Now, because you have eliminated the people who do not like your style after buying the $27 product, most of these people will like your product, and most of these 2nd time purchasers will go on to buy multiple products from you.
So let’s assume that 50% of the people who bought the $47 product will buy your $97 product – that is 50 people. Next, 50% of these will buy your $497 product – for 25 buyers of your $497 product. And perhaps 50% of these – roughly 12 people – might buy your $5000 product.
I will let you do the math on the total income from this original set of 10,000 subscribers. And of course keep in mind this is a hypothetical sales funnel. Your percentages will be different based on the quality of your original traffic and the strength of your products and sales pages.
And of course, this business will not all occur in the first month – it may take 12 months to move someone from the entry point in your sales funnel to the endpoint of your sales funnel. And remember that each month, you will be putting new people into the funnel, and each month, some people will move from one point in the funnel to the next. So you will have a flow of individuals at different points in your funnel.
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